Connect Your Business to multicultural new zealand
Include
Multicultural Marketing
We strive to create a more connected New Zealand by helping brands deploy authentic marketing campaigns that let culture shine through.
New Zealand is more Diverse than ever before
With record-high migrant arrivals, New Zealand’s multicultural communities are growing by the day. Yet, these communities remain vastly underrepresented in mainstream marketing…
%
of kiwis identify as ethnically diverse
new arrivals in 2023
%
OF NZ'S POPULATION IS FOREIGN-BorN
Of NZ's population is ethnically diverse
What we do
We specialise in developing culture-first marketing and communication strategies to reach the fast-growing multicultural communities across New Zealand.
Ethnic Marketing
We craft and deploy a tailored cultural marketing strategy to reach ethnic audiences through a range of media channels.
Social Media Management
We create eye-catching and culturally-relevant social media content that stimulates engagement with multicultural audiences.
Digital Advertising
Mediocre ads won’t cut it. To reach multicultural audiences you need high-impact, culturally-informed social ads that convert browsers into buyers.
Ethnic Media Services
Your message needs to appear on multiple channels to reach your audience – which is why we give our clients access to different forms of ethnic media, from digital to print.
Influencer Marketing
85% of Gen Z shoppers say influencers impact their purchasing decisions. We’ll find you influencer partnerships to connect with multicultural consumers on TikTok, Instagram and more.
who we are
Include NZ is an Auckland-based multicultural marketing agency driven to connect businesses with multicultural audiences.
Our team has a combined 75+ years working with multicultural communities, locally and internationally including Australia, UK, Philippines and Singapore. We use our cultural knowledge and insights to fuel our clients’ marketing strategies.
Our mission is clear: to empower ethnic businesses to thrive and to assist mainstream businesses in connecting authentically with multicultural communities.
Multicultural
/ˌmʌltɪˈkʌltʃ(ə)rəl/
Relating to or containing several cultural or ethnic groups within a society.
WHO we help
We help two kinds of businesses thrive in the fast-changing New Zealand economy.
Mainstream
We assist mainsteam businesses in connecting authentically with ethnic audiences. Working closely with the leading ethnic media platforms, community organisations, ethnic leaders and embassies to give you a firm footing in the rapidy growing ethnic communities.
Ethnic
We advocate for ethnic businesses, helping them thrive in the digital marketplace. Access your very own marketing team of graphic designers, copywriters, social media managers, digtal adveritising experts, photographers and videographers all under one contract.
Our Media
Our Ethnic Media Partners
Let’s Get Started
Say Hello!
If you are ready to connect with New Zealand’s fast growing multicultural population, drop us a line and let’s have a chat.